I just finished listening to an MP3 recap of an audio conference call featuring Steve Chandler. It was titled "How To Get Fans To Throw Money At You". It lasted about 48 minutes and presented some very useful and inspirational (but not necessarily groundbreaking) information.

He started out by dispelling some common beliefs in the music industry, and then went on to provide some more specific approaches to selling your music and yourself. Similar to what we've been hearing lately from other industry veterans like Bob Lefsetz, Steve explains that above all else, getting your music heard is paramount to your success. He also stresses the integration of creativity and art in your selling and business tactics. This is something that I have experimented with and have had great success with in the past. You'll know that your press kit was unique and well received when a music reviewer feels the need to compliment it alongside his/her written review of the music.

Steve also discussed how musicians often try to play the "age card", in the form of being too young/old for success. This is something that I have admittedly struggled with in the past, often feeling as though my success in music is limited because I didn't "make it" when I was in my early twenties. However, as we all know, youth is not a prerequisite for music appreciation. It all has to do with your target audience. In many circles, musical maturity is definitely not a handicap.

While I don't feel much more adept at getting my fans to actually "throw" money at me after listening to this call, it has reinforced my belief that musical success hinges on commitment and priorities. Everybody wants to be a career musician, but few take the time to develop that career.