Music Marketing ReviewE-junkie

Site Review: 

E-junkie is an e-commerce and affiliate management system. One of my clients recently asked me to help her setup an E-junkie account for her e-Book business, which afforded me an opportunity to see how their system works and appraise how it may also be of value to a band.

Their interface seems intuitive enough until you get into the product details. From there, it gets a bit repetitive and I had some trouble finding the right page for certain account settings. From a band's standpoint, the largest drawback to selling your music on E-junkie would have to be the cost of storage space and the number of items you can sell for a certain monthly price. Since individual song files would be considered unique products, one can easily see how your monthly cost would go up once you started to load more than an album's worth of music, particularly if you're uploading high resolution audio files. Unless you are seeing lots of sales, it would be hard to justify a large enough account to sell two or three albums worth of songs. In my estimation, selling full albums would probably be more appropriate with the E-junkie model than offering high resolution MP3s, as I just don't think that full album downloads are as popular these days.

Once you have created your product, whether digital or physical, they provide you with code that you can cut and paste into any website. A multitude of payment options are offered, including multi-currency PayPal , Google Checkout and Authorize.Net. They can handle the storage and secure delivery of your digital files and automatically calculate shipping costs and sales tax. Plus, they offer the option to create discount codes, send newsletters, and allow you to offer fans bulk purchase incentives. Another useful feature is their affiliate program management tool. This would allow you to create a referral program in which your fans could earn cash by getting their friends to also buy your music. E-junkie provides an interface to create the program, set product commissions, manage your affiliates, and track sales and payments.

Overall, their offerings aren't perfectly tuned to the digital sales needs of bands with lots of music, and meager sales. Their built-in affiliate management tools make them unique. Where E-junkie really shines is in the fact that they only charge a monthly fee based on the number of products you sell and how much storage space they require - there are no charges for bandwidth and they don't take a cut of your sales profit. With the right balance of an adequately sized premium account and digital files that don't take up too much space, this might work well for some.

Review Date: 
Jun 3 2009

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