With the social media / Web 2.0 explosion, it seems like there are sites popping up all over the place offering individuals a chance to build an online profile. They make lots of promises - making new friends, finding old friends, sharing information, publishing media, promoting "free" and squashing any sense of privacy.  read more »

A recent post over at the Lefsetz Letter blog about music branding touched a nerve with me; Not because I disagree with what he says, but rather because it hits a little close to home with my little experiment here.  read more »