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tools
Naming the Band:
- Band Name Diagnostics - This is a free online tool that I created to assess how "market-friendly" a potential band name might be.
- Online Band Name Generators - If you've hit a brick wall when trying to come up with a good band name, you can try one of these free online tools.
Music Marketing, Advertising and SEO:
- The 20 Things You Must Know About Music Online (PDF) - One of the most comprehensive ebooks I have read on music marketing comes from the New Music Strategies website. Andrew Dubber is a subject matter expert who excels at presenting the intricacies of new music marketing techniques in terms that anyone can easily understand. Best of all, his extensive 96-page ebook is available for free.
- Free E-Book Excerpt on PPC Advertising (PDF) - Excellent information on advertising on search engines like Google. An often untapped (and inexpensive) source of exposure for musicians. Grab his full SEOBook for definitive details on Search Engine Optimization (SEO).
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